Relationship reel
Selected work from a partnership that grew across remote production, product storytelling, executive communications, webinars, and customer stories.
Enterprise SaaS · Account Leadership

Growing from substantial workstream ownership into leadership of an evolving enterprise relationship.
Selected work
A highlight reel spanning the evolving product, brand, executive, and customer-story needs of a four-year enterprise relationship.
Selected work from a partnership that grew across remote production, product storytelling, executive communications, webinars, and customer stories.
A complete expression of the brand story—translating a sophisticated intelligence platform into a clear, confident narrative.
A high-profile live-action case study combining executive storytelling, human perspective, and polished production value.
01 · The challenge
AlphaSense was growing quickly, its platform and content needs were changing, and pandemic-era production constraints required new ways to support executives, customers, and product teams across the country.
02 · The decision
Steve Webb established the relationship and much of its creative foundation. As the partnership expanded, I developed remote-production kits that could be shipped to speakers, then connected remote participants, client stakeholders, and our internal team to produce keynote presentations and web content without sacrificing continuity. I also led webinar, Goldman Sachs-related, product, and executive-content workstreams.
03 · Leading the work
My responsibility grew with the account. I began by independently producing substantial bodies of work within the established system, then assumed increasing responsibility for planning, stakeholder communication, and client counsel. By the final year, I had become the primary relationship lead for most ongoing work.
04 · What changed
Across four years, the partnership produced more than 100 product, brand, executive, webinar, and customer-story assets. The work adapted through remote production, a major platform refresh, and expanding stakeholder needs while the relationship continued to grow.