Change Management · Global Campaign
Building a three-year campaign to help global clinical teams understand, accept, and adopt a unified data platform.
Original campaign assets remain private. This diagram represents the strategic structure.
Different needs aligned through one change narrative.
01 · The challenge
Multiple clinical teams needed access to the same data, but each used it differently across a fragmented mix of tools and systems. Working directly with change-management leadership, we needed to help established teams understand why a unified platform was necessary, accept the change, and act on it.
02 · The decision
We helped shape the messaging and built DATA4YOU into a complete campaign platform spanning identity, presentation systems, launch films, recurring communications, intranet updates, graphics, and learning support. A clear central metaphor made an abstract transformation understandable and gave the program a consistent narrative over time.
03 · Leading the work
I joined biweekly client calls, reviewed strategy decks, distilled evolving needs, and translated them into deliverables across the full three years. I conceived and hands-on produced the initial announcement film, produced the next major release, and continued as executive oversight as Steve Webb assumed day-to-day ownership of later production phases. My involvement evolved, while responsibility for client continuity and the campaign’s central goal remained constant.
04 · What changed
The work became a sustained communications ecosystem supporting multiple major releases. It earned strong internal response and helped expand the relationship through referrals into additional teams, workstreams, and forms of content across the organization.